A Cardiff School of Art & Design Student is this year’s winner of the prestigious National Axminster Design and Make Competition.
Olly Webb, a current MSc Product Design student successfully entered a revised version of his undergraduate project ‘Farm’ from last year.
Olly’s initial research for his design project revealed that:
‘25% of all journeys made in the UK will be taking food from destination to destination. These journeys account for 25% of CO2 emissions’ (Stratford, 2017)
‘Defra estimates that 10.5 million tonnes of packaging entered the UK waste stream in 2006; according to Envirowise the food and drink industry is responsible for over 50% of this’ (Defra 2011).
In an attempt to help counter this environmental damage Olly designed Farm, a home hydroponics system for supplementing household food consumption with fresh nutritious produce. By growing food at the source of where it’ll be eaten the transportation costs and amount of packaging needed will be greatly reduced.
The modular design of Farm gives the user the ability to create a system which allows them to supplement their food consumption from as little to as much as they want.
Farm has a contemporary and stylish aesthetic made from warm, natural materials allowing it to blend in seamlessly with its surroundings whether that’s in a home, work place or restaurant.
Overall, the judges commented that Olly had made a nice shelving unit, and has thought about every last detail (which they were very impressed by).
His work will be exhibited at Axminster Design and Make’s annual Royal Charter Dinner, on the 1 November 2018. He also won £1,000 worth of Axminster vouchers and one week’s expenses paid work experience with Axminster Tools & Machinery, in Axminster.
Olly said:
“It was a great feeling knowing that all the hard work and effort that I put in to designing and making Farm has paid off.
As a young designer I am delighted with all the positive feedback that I have received and I am really looking forward to seeing where Farm may go in the future.”
