2022 Episode 7: Chloe Winder

A study investigating the gap between consumers’ ethical attitudes and their actual buying behaviour

This episode features a conversation with Chloe Winder, a final year undergraduate student on the BA (Hons) Fine Art course at Cardiff School of Art & Design, about their final year research which examines why there seems to be a gap between consumer’s attitudes towards ethical and sustainable consumption, and their actual buying habits and consumption

In conversation with Chloe are Principal Lecturer, Ingrid Murphy and Lecturer in Media & Technology, Dr Julian Green

You can find out more about Chloe Winder’s work via her Instagram: @chloewinder_art

If you would like to follow up on some of the ideas discussed in this episode you may find the following resources interesting:

  • Kollmuss, A. and Agyeman, J., 2002. Mind the Gap: Why do people act environmentally and what are the barriers to pro-environmental behaviour? Environmental Education Research.
  • Jacobsen, E. and Dulsrud, A., 2007. Will Consumers Save The World? The Framing of Political Consumerism. Journal of Agricultural and Environmental Ethics.
  • Rosenberg, M., 1979. Conceiving the Self. New York: Basic Books.
  • https://extinctionrebellion.uk/

  • Podcast theme music by Transistor.fm. Learn how to start a podcast here


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