BA BSc Product Design

Product Design students take part in ‘Zest 4 Leisure’ Live Project

Final year BA and BSc (Hons) Product Design students and school pupils from St Cennydd Secondary School took part in a 24 hour project for garden furniture manufacturers, P&A Fencing. The students were challenged to come up with new garden furniture designs for the company’s Zest 4 Leisure brand. Mirroring the briefing process often faced by Product Designers working in industry, the students researched the field, came up with new ideas, models and sketches to present to the clients.

 Wyn Jones, P&A’s Strategic Development Manager, praised the group saying; “all the students have done really well. In 24hours they have gone from researching and understanding the field, to product conception, model and presentation” and “this has been a fantastic experience. With further development, every design presented to us could be put into production and make money for the company”

Prizes were awarded to three students for their designs:
– Commerciality: went to Catrin Hopkins for her space saving chairs that transform into table
– Innovation and Creativity: went to Serena Pearce for her garden structure that doubled up as a child’s climbing frame
– Presentation: went to Mat Griffin for the quality of his modelling and artwork

The live brief was also part of a larger project between CSAD and P&A Fencing. Supported by the Welsh Government’s SMART Partnership scheme, CSAD graduate Luke Roberts is working with the company to expand their services and range by embedding a product design process into the company’s structure.